Kim Jones, artistic director of Dior Menswear, brought his latest Fall 2022 menswear collection to his home city of London. the Fall 2022 menswear collection draws inspiration from the Beat Generation’s classic book On the Road, published in 1957, by Jack Kerouac. In addition to the “scroll” layout, The most obvious is that his portrait and the image of the book’s first edition cover appear on the single piece. Another important point is the integration of American sportswear elements, including academy-influenced coats, Fair Isle knitwear, leather jackets and other products are the integration of Paris fashion house and American sportswear, symbolizing the brand’s excellent craftsmanship in the workshop combined with the American uninhibited spirit of freedom.

That same year, Yves Saint Laurent took over as creative director of Dior at the age of 21. He was one of the first designers to dare to reflect the rise of Beat rebel youth culture in his haute couture shows, and his “Chicago” biker jacket shocked fashion critics. “From counterculture to haute couture, the collection blends workshop and road elements, blending the sophistication of Parisian haute couture houses with the modern casualness of Central American sportswear.” There is no doubt that the legacy of Yves Saint Laurent, Marc Bohan and other predecessors has become the nourishment of Kim Jones, just like how Christian Dior was inspired by literature, which defined Dior’s aesthetics. Especially when it was found that Yves Saint Laurent and Marc Bohan were also deeply influenced by the Beat generation, this connection would become stronger. Moreover, contemporary Christian Dior, as a travel lover, was often involved in the countermainstream and American culture.

the men’s Fall 2022 collection featured the legendary manuscript of On the Road as a 36m-long “scroll”, a tribute to Jack Kerouac who wrote the book in one go on a 30m-long teletytypist paper. Back to the new season, particularly impressive items included plaid blazers, preschool coats, Fair Isle knitwear with the CD Diamond Logo, silk and leather pieces with hand-painted illustrations of the first edition of Jack Kerouac’s work, and a collection of washed tannins that continued the retro theme. In addition, Kim Jones also integrated Christian Dior’s love for travel and books this time, such as the Saddle Bag with mountaineer rope, the khaki and indigo print reshaped and the book shape iPhone Case. In the shoe section, there are also classic Derby shoes, sandals and new hiking boots.